![]() Moreover, Maguire says the 1970s-centric, high-shine style phenomenon is a versatile and accessible one, too. “It's an important time to find things that spark joy,” adds Law. “And,” she adds, “I think everyone is excited about going out and getting dressed up again … so why not step out in a show-stopping outfit during the day too?” KARA Founder Sarah Law echoes Maguire: “People are ready to have something to be excited about, and sometimes it's the small things” - like a diamond-encrusted pump or a sky blue sequined turtleneck - “that really make the difference,” she says. “ Maximalist fashion is definitely making a strong comeback due to a few years of minimalist, comfortable dressing,” she tells TZR. Alexandre Vauthier showed a silver fringe mini dress at its Spring/Summer 2022 Couture show, while Alberta Ferretti revealed a sequined, high-waisted pant straight out of Studio 54 on its ready-to-wear runway.Ĭaroline Maguire, Shopbop’s fashion director, theorizes the advent of showy, disco-esque style is a result of fashion’s recent coup d'état of aesthetics. Alongside pieces done in swirling psychedelic prints, Stella McCartney sent a crystal-embellished, golden catsuit down the runway. But even more telling were the brands not necessarily known for their shimmer introducing dazzling garments. Of course, there were the brands known for their high-shine wares, like AREA and Paco Rabanne, that put on light-catching and showy displays. It’s a Saturday Night Fever spirit, but at noon on a Tuesday.Īs for the pathology behind the daytime disco trend, look to the Spring/Summer 2022 showings. Fashion girls are now combining their love of the decade with their newfound appreciation for glitz and glam, wearing crystal-fringed drop earrings to brunch and doing bodega runs in bedazzled bell-bottoms. And then, 2022’s ‘ 70s style resurgence hit, inciting a mass appreciation for the epoch’s iconic style, and a niche subset of the celebratory style phenomenon began to take shape: the daytime disco trend. Every outing, even the mundane ones, became a celebration, an excuse to throw on a head-turning dress and a flashy pair of heels - just because. Once the novelty of loungewear wore off, many itched to fall back in love with fashion and turned to the showiest, most extravagant garments possible to do so.
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